Short answer
Share the password clearly and consistently with every invited guest, usually on the save the date and invitation. Do not post it publicly on social media, but do repeat it in reminders so no one feels left out.
The golden rule is to give the password to everyone who is invited, at the same time. Put it on your save the date, your invitation, and any email or text reminders you send. That way no guest has to hunt for it or feel awkward asking.
Avoid putting the password on public social media, even in a private group, because posts can be screenshotted and shared. If you use a private wedding group for your bridal party or close family, you can share it there, but remind them not to repost it.
If you have guests who are less confident online, offer to help them. You could phone them or send a simple text with the link and password. It is also kind to put the password on a card inside the invitation envelope, so it is easy to find.
If you change the password later, tell everyone immediately and update your website. A forgotten or changed password is frustrating, so keep it simple and consistent throughout.
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