Short answer
There is no fixed rule. Usually the couple pays, but parents, bridal party members or guests sometimes contribute as a gift. Agree clearly and early who covers what, and put it in writing if needed.
In the UK, the couple typically pays for the photographer as part of their overall wedding budget. That said, many families and friends offer to cover specific suppliers as a wedding gift, and photography is a popular choice. If a parent or bridal party member offers to pay, accept gracefully and confirm the exact scope, such as hours, albums or extra prints, so there are no surprises later.
Sit down with your partner and list all supplier costs, then decide who pays for what. If someone else is contributing, ask them directly what they would like to cover. Keep a simple spreadsheet or note of who has agreed to pay, and share it with those involved. Avoid assuming anyone will pay, and never pressure anyone. The photographer's contract should name the person responsible for payment, so check that before signing.
If you are a parent or guest offering to pay, be clear about your limit and ask the couple what they need. It is kind to offer, but the couple should always make the final choice of photographer. Remember, the photographer works for whoever signs the contract, so make sure that person is involved in the brief and approvals.
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