Short answer
There is no fixed norm, but most UK weddings sit somewhere between 80 and 150 guests. Your own budget and venue capacity matter far more than any average.
Think of the number as a shape rather than a target. A small ceremony might have just 30 close family and friends, while a large celebration can reach 200 or more. The average often quoted by planners tends to fall in the 100 to 150 range, but that is not a rule you must follow.
Your venue will be the first practical limit. Some country houses have a fire limit, while a village hall may feel empty with only a handful of people. Your budget will be the second, because the cost rises with every name you add.
It is also worth asking yourself what kind of day you want. A relaxed drinks and dance party suits a bigger crowd, while an intimate dinner feels better with fewer people. There is no wrong answer as long as the number reflects what you and your partner want.
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