Short answer
Set your wedding website to password protected, then share the password and web address with guests by email, text, or printed save the date cards. This keeps your site private from search engines while making it easy for invited guests to visit.
Most wedding website builders let you switch on a privacy setting that hides your site from search engines and requires a password to view it. Choose this option, then decide how you will share the access details. The simplest way is to include the web address and password in your save the date email or on a small card inside the envelope. You can also send a group text or WhatsApp message to guests closer to the wedding, especially for those who have not confirmed their email address.
If you are using a wedding website service that offers private household links, you can send each household a unique link that logs them in automatically, so they do not need to remember a password. That is handy for older guests who may find passwords fiddly. For guests who are less confident online, you can always phone them or write the details on a paper invitation. Remember to keep the password simple and easy to type, and avoid using obvious details like your names in full, as that can be guessed.
Do not put the password on public social media, even in a private group, because that defeats the purpose. Instead, rely on direct messages and printed materials. If you need to change the password later, send a clear update to everyone who has the old one, and remind them to check their spam folder if they have not seen it.
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