How do you add a gift list to a wedding website without naming a specific shop?

Short answer

You can add a gift list to your wedding website without naming a shop by describing the types of gifts you would welcome, or by using a general phrase like "a contribution towards our honeymoon".

If you do not want to name a specific shop, you have a few options. You can write a short paragraph on your website saying that your presence is the best gift, and that if guests wish to give something, you would appreciate contributions towards a specific goal, such as a honeymoon, a new home or an experience. This avoids naming any retailer.

Another approach is to list categories rather than shops. For example, you could say "we would love help with our kitchen renovation" or "gift cards for our favourite local restaurants are welcome". You can mention the type of gift without naming a brand.

If you prefer a more formal gift list, you can use a registry service that lets you build a list from many shops. But you do not have to name the shops on your website. You can simply say "we have a gift list available on request" and share the details privately with guests who ask.

Remember that gift giving is optional. Keep your wording warm and grateful, and make it clear that no one should feel pressured. A simple sentence is enough.