Short answer
A size 10 wedding dress is a UK bridal size 10, which usually fits a person who wears a UK high street size 12 to 14. Bridal sizing runs smaller than everyday clothes, so never buy by your usual shop size alone.
Bridal sizing is not the same as the labels you buy in the high street. A bridal size 10 often corresponds to a UK 12 or 14 in ready-to-wear, but this varies by designer. Some brands run larger or smaller, so the number on the hanger is only a starting point.
Always try on dresses in your actual size rather than assuming a conversion. A good bridal salon will measure you and recommend the size that fits your largest measurement, then alter the rest. It is better to start with a dress that fits your bust, hips or shoulders and let the seamstress take in the waist, rather than buying down to a smaller number.
Keep in mind that your body changes between booking and the wedding. Many salons allow a free or low-cost adjustment if you gain or lose a few pounds, but policies differ. Bring the shoes and undergarments you plan to wear, since these affect how the dress hangs. Trust the specialist over the label, and remember that a skilled seamstress can make almost any dress fit beautifully.
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