How to sell your wedding dress for the most money?

Start by having the dress professionally cleaned and stored properly. A fresh, odour-free dress looks more valuable and reassures buyers. Repair any loose buttons or small tears before photographing it. If the dress has been altered, decide whether to revert it to the original size or note the changes clearly.

Take high-quality photos in good light. Show the front, back, side and any details like beading or lace. Include a photo of the label and any original packaging. Write an honest description covering brand, size, condition, alterations and how long it was worn. Mention any flaws so buyers do not feel misled.

Set a competitive price by checking similar listings. Price slightly higher to allow for negotiation, but not so high that it puts buyers off. Promote your listing in multiple places, such as local groups and specialist resale sites. Respond quickly to enquiries and be flexible with viewing times.

Consider selling at the peak wedding season, when demand is higher. Timing your sale can help you reach more interested buyers.