How can I save money on a wedding dress?

Short answer

Buy a sample, second-hand or pre-loved dress, or rent one. You can also choose a simple design and add accessories, or look at bridal outlets and online marketplaces.

A wedding dress does not have to be brand new or made to order. Sample sales let you buy a dress straight off the rail at a reduced price, but you need to know your size and be ready to buy on the day. Pre-loved dresses from previous brides are often in excellent condition, and you can find them at dedicated bridal shops or online marketplaces. Renting is another option, especially if you only want to wear it for a few hours.

Consider a non-bridal dress. A white or ivory evening dress, or a dress from a high street shop, can look just as lovely and cost a fraction of the price. You can also buy a simple dress and make it special with a veil, belt, jacket or jewellery. If you are handy with a needle, alterations can transform a cheaper dress into something that fits you perfectly.

Avoid buying at the first shop you visit. Take photos of styles you like, and compare prices online. Remember to budget for alterations, which can add a significant amount. If you are open to a shorter dress or a jumpsuit, you may find more affordable options. And do not forget to ask the shop if they offer a discount for paying in full rather than on a payment plan.