Where can I buy affordable wedding dresses in the UK?

Start by checking high street shops that have dedicated bridal sections, as they often stock simple, stylish dresses at lower prices than traditional boutiques. Sample sales are another good route, where you can buy the floor model at a reduced price, but be prepared to take it as it is. Pre-loved boutiques and online marketplaces sell once-worn or never-worn dresses, often at a fraction of the original cost, and many allow you to filter by size, style and designer.

You could also consider hiring a dress instead of buying one, which some shops offer for a set fee. Department stores sometimes have bridal ranges that are more budget-friendly, and outlet villages occasionally carry bridal labels. Remember to factor in alteration costs, which can add up, so ask the shop what is included. If you are open to non-traditional styles, a simple evening gown or a white dress from a regular clothing shop can work beautifully and cost much less. Whatever you choose, give yourself time to compare options and always check the return policy, especially for online purchases.