What is the best way to sell an unworn wedding dress?

An unworn dress is in the strongest position to sell. Keep the original garment bag and any boxes, as this shows the dress has been cared for. If the dress has been stored for a while, consider having it professionally cleaned so it arrives fresh to its new owner. Do not wash it yourself unless you are sure the fabric can handle it.

Take photos in natural light, both on a hanger and, if possible, on a model or mannequin. Show the neckline, back, train and any beading or lace detail. Measure the dress flat and give the original designer size plus your own measurements. State clearly that it has never been worn and whether it has been altered.

Set a fair price by checking what similar dresses are selling for. Be ready to answer questions quickly and offer to send more photos. If you use a consignment shop, read their terms first so you know how much they keep and how long the sale will take.