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Dresses, suits and style · Bridesmaids and the wedding party

Where are cool girls getting bridesmaid dresses?

Answered by the UK Wedding Websites editorial team · Updated 2026-10-12 · For the bridal party · For brides

Short answer

Many bridesmaids now shop from online retailers, hire services, high street stores and secondhand marketplaces. The best choice depends on your budget, timeline and how often you want to wear the dress again.

There is no single place everyone uses, and that is part of the appeal. Online retailers often have a wide range of styles and colours at different price points. You can browse from home and compare options easily. Just check the delivery times and return policy before ordering.

Hire services are popular for a dress that will not be worn again. This saves money and reduces waste. You can often find designer styles for a fraction of the retail price. Make sure you allow time for booking and returns.

High street stores are good for quick purchases or if you want to try things on in person. Secondhand marketplaces are another option for a dress someone has already worn. This is budget-friendly and environmentally kind. Always check the condition and size carefully.

Some bridesmaids prefer to buy an outfit they can wear to other events, like a jumpsuit, a skirt and top or a suit. This gives more value and flexibility. Whatever you choose, keep your colour and style brief clear so everyone stays in sync.

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