Short answer
Bridesmaids usually buy their own dresses, but the bride may choose to pay for them. The decision depends on your budget and how much you want to ask of your friends.
There is no law about this, and no single rule across the UK. The most common arrangement is that each bridesmaid buys her own dress, but many couples now cover this cost themselves.
If you are the bride, think about what your friends can afford. Dresses can be expensive, and adding shoes and travel costs can be a lot. If you have a specific colour or style in mind, consider paying for it as part of your wedding budget. This removes stress and shows how much you value their support.
If you are a bridesmaid, ask about the budget before the dress shopping. You can look for sales, hire a dress, or choose a simpler style. Do not feel you must spend beyond your means to look perfect.
Whatever you decide, keep it simple and fair. A clear plan from the start helps everyone enjoy the preparations rather than worry about money.
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