Short answer
There is no single normal price because costs vary widely with style, fabric and whether the dress is bought new, hired or borrowed. Prices depend on the brand, the shop and how special the design is.
Because every dress is different, it is hard to name one figure that fits everyone. Some bridesmaids spend a modest amount on a simple dress, while others pay much more for a designer style. The cost also changes if you hire, borrow or buy second-hand.
The fairest approach is to set a budget you are comfortable with and share it early. If you want everyone to look the same, pick a colour and fabric but let each person choose a style that suits their body and budget. This often keeps costs down and makes everyone feel confident.
If you want a specific look and the cost is high, consider paying for the dresses yourself. You can also ask the bridal party to cover extras like shoes, jewellery and hair rather than the dress. Whatever you decide, be transparent and give plenty of time to arrange it.
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