Short answer
In the UK, there is no legal rule about who pays for bridesmaid dresses. Traditionally the couple pays, but often bridesmaids buy their own. The fairest way is to agree openly at the start, considering everyone's budget.
The cost of bridesmaid dresses is one of the most common sources of confusion. There is no official rule, and customs vary across families and friendship groups. In many modern UK weddings, the couple pays for the dresses as a thank you to their bridal party. In others, each bridesmaid buys her own dress, especially if she will wear it again.
If you are the couple, the kindest approach is to ask your bridesmaids early on what they can afford. Choose a style and colour that works for different budgets, and let them know the expected cost before they agree to be a bridesmaid. If you can, offer to pay for the dresses or at least contribute towards them. That removes pressure and makes the day feel more inclusive.
If you are a bridesmaid, it is fine to ask about costs before you commit. You can suggest a more affordable option, or offer to pay for your own dress if that suits you. Honesty is better than silent worry. Some couples also arrange for dresses to be bought from the same shop but in different styles, so each person can pick something within their budget.
There is no right or wrong answer. The important thing is to talk openly and make a decision that everyone feels happy with. A wedding should not cause financial strain for anyone, and a little flexibility goes a long way.
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