Short answer
There is no legal rule, but the kind and common approach is for the couple to pay for the outfits they choose for their bridal party. If you ask people to wear something specific, you should cover the cost.
In the UK, the couple usually pays for the bridesmaids' dresses and the groomsmen's suits or hired outfits. This is because you are choosing the style, colour, and sometimes the exact item, so it is fair that you cover it. It also removes financial pressure from your friends and family, who are already giving their time and support.
If you cannot afford to pay for everyone, be upfront from the start. Say, "We would love you to stand with us, but we can only cover part of the cost. Would you be comfortable paying the rest?" Some people will say yes, some will say no. Respect their answer. You can also offer flexibility, such as letting them wear a dress or suit they already own in a certain colour.
For hired suits, you can often pay a group rate. For dresses, consider off-the-peg options or a simple design that can be worn again. If you do ask people to pay, make sure you tell them the exact cost before they agree, and give them plenty of time to save.
The same principle applies to other bridal party costs like shoes, hair, or makeup. If you require a specific look, you pay. If it is optional, you can ask them to cover it themselves.
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