Short answer
Bridal showers are not traditional in the UK. When they do happen, the host pays. Usually a close friend or a member of the wedding party hosts and covers the cost, sometimes with others sharing it.
The bridal shower is an American tradition, and it is not a standard part of UK weddings. If you or your friends decide to host one, there is no etiquette rule about who pays. The person who hosts is normally the person who pays, or the cost is shared among a small group of friends. It is not the couple's responsibility, and it is not the parents' duty. In the UK, people more often hold a hen do, which is the equivalent celebration. For a hen do, the guests usually pay for their own share, and sometimes the group chips in to cover the bride. If you are planning a bridal shower, keep it simple and relaxed. Ask a close friend or a bridesmaid to organise it, and agree a budget together. The host should not feel expected to spend a lot. A small gathering at someone's home with tea and cake is perfectly lovely. If you are the bride, be clear that you do not expect anyone to spend money on your behalf. The main thing is to enjoy the occasion without financial stress.
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