Short answer
There is no fixed rule. Many brides pay for the dresses, but some ask bridesmaids to cover their own. Talk openly with your bridal party early, agree a budget together, and be clear about who pays for what.
In the UK, tradition is flexible and every wedding is different. Some brides cover the full cost of bridesmaid dresses, shoes and accessories. Others ask each bridesmaid to pay for her own dress, especially if the style can be worn again. A common middle ground is for the bride to pay for the dress and the bridesmaid to cover her own shoes and any alterations.
What matters most is honesty. Have a calm conversation early on, before anyone orders anything. Ask each bridesmaid what she can comfortably afford. If one bridesmaid is struggling, you might quietly cover her costs or choose a less expensive option that suits everyone.
You might also pay for other extras like a thank-you gift, a meal before the ceremony, or a small piece of jewellery to wear on the day. There are no legal rules here, only what you agree together. The kindest approach is to be transparent, flexible and grateful. A happy bridal party matters far more than matching outfits.
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