Short answer
In the UK it is common for brides to cover the cost of bridesmaid dresses, though many couples now ask attendants to pay for their own.
Traditionally the bride paid for the dresses as part of her wedding party gift, and this is still the norm for many families. However, costs have risen and many couples now discuss this openly before anyone orders. Some brides pay for the dress but ask attendants to cover alterations, shoes or accessories. Others split the cost or set a budget that everyone agrees to.
Whatever you choose, talk about money early and be clear about what is expected. A polite message or a group chat can help avoid awkwardness later. If you are paying, you can choose the dress and arrange the fittings. If your attendants are paying, give them choices across a price range and plenty of time to shop.
Be mindful that not everyone can afford the same amount, so flexibility goes a long way. The goal is a happy wedding party, not a strained bank balance.
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