Short answer
The back of a save the date is optional. If you use it, include practical details like your wedding website address, a note about accommodation, or a request to check the website for more information. Keep it simple and useful.
The front of your save the date should carry the essentials: your names, the wedding date and the location, such as the town or venue. The back is a chance to add helpful extras without cluttering the front. Many couples use it for their wedding website address, so guests know where to find updates. You could also include a short note like "more details to follow" or "formal invitation to come".
If you have guests travelling from afar, the back is a good place to mention that accommodation information will be shared later, or to give a general sense of the area. You might also use it to note that children are welcome, or that the event is adults only, if that is relevant. Keep any wording warm and friendly, not instructional.
Avoid cramming too much on the back. A save the date is not the place for full schedules, dress codes or gift information. Those belong with the invitation. If you are using a wedding website, a simple line with the web address and a request to check it for updates is often all you need. If you do not have a website, leave the back blank or add a small decorative element.
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