Short answer
The couple usually pays for the photographer and videographer, as these are personal choices. Some families may gift these services, but it is not expected. Decide what you want to capture, then budget for it yourselves.
Photography and videography are usually paid for by the couple, because they are very personal choices. You will want a style that matches your taste, and you will keep the images for life. That said, some parents or relatives may offer to pay for the photographer as a wedding gift, which is lovely. If someone offers, accept graciously and let them know what you have in mind. If you are paying, start by deciding what you actually need. Do you want a full day of coverage, or just the ceremony and portraits? Do you want a professional video, or would a friend's phone footage be enough? Ask to see full galleries from any photographer you consider, not just highlights. Meet them if you can, and make sure you feel comfortable with them, as they will be close by all day. Check what the package includes, such as the number of hours, the number of edited photos, and whether you get the digital files. For video, ask about the final film length and whether you get the raw footage. Book early, because good photographers and videographers get booked up, especially for summer Saturdays. And always have a written contract.
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