Short answer
Coordinate, don't match. Choose one colour family for the groomsmen and let the groom stand out with a different shade, texture or accessory. This looks modern and avoids a stiff uniform.
The best approach is to treat the groom and groomsmen as one coordinated group, not identical clones. Pick a base colour for the groomsmen, such as navy or grey, and let the groom wear a slightly different tone, a contrasting waistcoat, or a distinct tie and pocket square.
For a relaxed wedding, groomsmen can wear matching suits with different shirt colours. For a formal wedding, matching suits with identical ties work well. If your groomsmen have different body shapes and budgets, let them choose their own fit within the same colour. That keeps everyone comfortable and avoids last-minute alterations.
Think about the season. In summer, linen or cotton suits in light grey or sand keep everyone cool. In winter, wool in charcoal or deep green feels warm and polished. You can also mix textures, such as a tweed jacket with wool trousers, for a country wedding.
Ask your groomsmen what they already own. You can save them money by allowing a similar suit they already have. The key is harmony, not perfection. When everyone feels at ease, the photos look better and the day feels more relaxed.
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