Short answer
There is no rule. In the UK, it varies by couple and budget. Some grooms pay, some ask groomsmen to pay, and some split costs. Agree clearly and early to avoid awkwardness.
Traditionally, the groom often paid for groomsmen's suits, but modern weddings are much more flexible. Many couples now ask groomsmen to cover their own hire or purchase, especially if they'll wear the suit again. Others offer to pay as a thank you for their support, or split the cost with the groomsmen. There is no legal or formal requirement, so it's entirely up to you and your budget. The important thing is to have an open conversation early. Ask each groomsman what they can afford, and be sensitive to different financial situations. If you want a specific style or colour that they wouldn't normally wear, it's fairer for you to cover the cost or at least contribute. If they're happy to wear their own suit in a matching shade, that can save everyone money. Put the agreement in writing, perhaps in a group chat, so there's no confusion later. Remember that the same applies to bridesmaids' dresses: some couples pay, some don't. The key is kindness and clarity, not following an old rule.
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