Short answer
The groom should buy his suit if he wants one he can wear again, but renting or hiring is a sensible choice for a single use. Either option is fine, and the decision depends on your budget and how often you expect to wear formal wear.
There is no rule that says you must buy your suit. Many grooms choose to hire for the day because it is cost effective and keeps the outfit fresh and tailored. If you prefer to own your suit, buying gives you something you can wear to other events and keeps the memory of the day tied to a physical item.
Think about how often you will wear formal attire after the wedding. If you have other occasions coming up, buying makes sense. If not, hiring or borrowing from a family member can save money. Some couples also ask their groomsmen to buy their own suits so everyone matches without the couple paying for it.
Fit matters more than brand or price. A well-tailored suit in a sensible colour will look sharp in photos and feel comfortable all day. Try on several options and consider the season, venue and time of day when choosing. If you plan to wear a specific style, check with your wedding party so the groups look harmonious.
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