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What is wedding website domain masking?

Answered by the UK Wedding Websites editorial team · Updated 2026-10-12 · For guests

Short answer

Domain masking, also called URL forwarding, lets you type a simple address like janeandjohn.co.uk and have it show your full wedding website without changing the address bar. It hides the long original URL.

When you create a wedding website on a builder, your site has a long web address, such as yourname.weddingplatform.com/page123. Domain masking is a way to make that long address invisible. You buy a short custom domain, like janeandjohn.co.uk, and then you set it to forward to your real site. With masking, when a guest types janeandjohn.co.uk, they see your wedding website, but the address bar still shows janeandjohn.co.uk. Without masking, the address bar would change to the long original URL. Masking is useful because it keeps your web address clean and easy to share. It also makes your site look more professional on printed stationery. However, masking can sometimes interfere with certain website features, like social media previews or tracking. Check with your website builder whether masking works smoothly with their platform. If you have any issues, you can use a simple redirect instead, which is less elegant but more reliable. Always test the masked address on a phone and a computer before you print it anywhere.

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