Short answer
Buy an off the rack wedding dress 3 to 4 months before the wedding. This gives you time for alterations, which can take 6 to 8 weeks. If you find a sample you love, buy it as soon as possible, because sizes sell out quickly.
Off the rack dresses are already made and in the shop, so you do not wait for delivery. That means you can buy closer to the date, usually 3 to 4 months ahead. The main time pressure is alterations. Most dresses need some changes, whether it is hemming, taking in the sides or adjusting straps. A good seamstress needs 6 to 8 weeks, especially during busy wedding season.
If you are buying a sample dress, it may be in a specific size, often a 10 or 12. Check the condition and the fabric for any wear. Ask if the shop offers alterations or can recommend someone. You might also find off the rack dresses in bridal outlets or second hand, but check the return policy. If you buy a dress that fits well with minimal changes, you could shop 2 months before. But that is risky if you need significant alterations.
Plan to have at least two fittings. The first is after you buy, the second closer to the wedding. Bring your shoes and undergarments to fittings. If you are losing weight, buy off the rack later rather than earlier, so the dress fits closer to your final size. Always ask the shop if they can hold the dress for a day or two while you decide, but be ready to commit if it is the one.
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