How much should I expect to pay for a wedding dress in the UK?

Short answer

You can expect to pay anywhere from a few hundred pounds for a simple high street dress to several thousand for a designer gown. Most couples find a good range between these ends, so set a budget that feels comfortable and stick to it.

The cost of a wedding dress in the UK varies widely, and there is no single typical price. A simple dress from a high street shop or an online retailer might cost a few hundred pounds, while a made-to-measure designer gown can run into several thousands. Between these, you will find many options from bridal boutiques, sample sales and pre-loved sellers.

Think about what matters most to you: fabric, fit, brand or uniqueness. You can often save by buying a sample, renting, or choosing a dress that needs minimal alteration. Remember to include the cost of alterations, which can add a noticeable amount, and accessories like shoes, veil or jewellery.

If you are on a tight budget, look at bridal outlets, online marketplaces or second-hand shops. Many dresses are worn once and sold in excellent condition. If you want a designer dress, consider waiting for seasonal sales or trunk shows. Always try on dresses before buying, as sizing and comfort vary between brands. And be honest with yourself about what you will feel happy wearing all day.