Short answer
The two most popular photo sharing platforms are the photo apps that come built into phones and the social media apps most of your guests already use. Both let people upload and share photos easily on the day.
Most of your guests already have one of these apps on their phone, so using them removes the need to teach anyone anything new. The phone's own photo app lets you share a live album or a link straight from the gallery, which feels natural to everyone. Social media apps are equally common because people use them daily and know exactly where to tap.
You might set up a shared album so photos appear in one place, or simply agree on a hashtag and ask guests to post with it. A shared album is often kinder because it keeps everything together and you can see who has posted. If you worry about privacy, check the settings on whichever app you choose so only invited people can see the photos.
Some couples prefer to keep things off social media entirely and use a private album instead. That is a perfectly good choice and often calmer for the day. Ask your photographer or a trusted member of the bridal party to start the album so people know where to go.
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