What is a realistic budget for a wedding dress?

Short answer

A realistic budget depends on your overall wedding spending and priorities. There is no fixed amount. You can find beautiful new dresses at high street shops, sample sales or online, and you can also buy second-hand. Set a figure you are comfortable with before you start looking.

Wedding dress prices vary hugely across the UK. You might spend less on a simple dress from a high street shop, or more on a made-to-measure gown from a bridal boutique. There is no right or wrong amount. What matters is that the cost fits comfortably within your whole wedding budget and leaves room for alterations, which almost every dress needs.

Before you shop, decide your maximum figure and stick to it. Remember to add the cost of alterations, a veil or accessories, and cleaning or preservation after the day. Some shops charge for appointments, so ask when you book. Sample dresses are often cheaper, but check their condition carefully.

If you want to save, consider buying second-hand, renting, or choosing a non-bridal white dress. Many brides also sell their dresses after the wedding. Be honest with yourself about what you value. If the dress matters most to you, it is fine to spend more there and less on flowers or favours. If not, keep it simple and put the money elsewhere.