Short answer
Traditionally the couple or the flower girl's parents buy the dress, but there are no rules. Many families share the cost or the couple covers it as a thank you. Agree early to avoid awkwardness.
There is no fixed rule about who pays for the flower girl dress. In the past, the parents of the flower girl often bought it, but these days the couple frequently offers to pay, especially if they have chosen a specific colour or style. Some families split the cost, or the grandparents chip in as a gift. The kindest approach is to talk openly with the flower girl's parents before you start shopping. Ask what they feel comfortable with, and offer to cover the dress if you have strong ideas about it. If the dress is a family heirloom or being reused, that can also solve the question of cost. Remember that the flower girl may also need shoes, a hair accessory and perhaps tights, so think about the whole outfit, not just the dress. Whatever you decide, make sure the flower girl is comfortable and can move easily. A happy child matters far more than who paid for the outfit.
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