Short answer
There is no rule about who pays for the bride's bouquet. Traditionally the groom or the bride's family might pay, but modern couples usually decide together based on their own budget. The important thing is to agree early and avoid awkwardness. You can split costs however works for you.
In the past, wedding costs were often divided along traditional lines, with the bride's family paying for most of the wedding and the groom paying for the bouquet and other personal flowers. Those expectations have largely faded. Today, couples typically plan and pay for their own wedding, sometimes with help from both families. What matters is having a clear conversation early about who pays for what. If a parent offers to contribute, you can ask them to cover a specific item, such as the flowers, which can feel like a meaningful gift. If you are paying yourselves, you have full freedom to choose what you want without obligation. The same applies to bridesmaids' bouquets, buttonholes and corsages. Some couples ask their bridal party to pay for their own attire, but it is kinder to cover flowers if you can. The key is to set a flower budget at the start and stick to it. Your florist can then work within that figure. Remember that there is no legal requirement about who pays for anything. The only legal steps are giving notice and having a registered venue or officiant. For any other tradition, you can adapt it to your own situation.
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