Short answer
They are often chosen to match a theme or colour scheme rather than to flatter the people wearing them. Mismatched skin tones, unflattering cuts and dated styles can make dresses feel like a uniform, not a choice.
The reputation comes from a few common mistakes. First, couples sometimes pick one colour and one style for everyone, without thinking about how that colour looks on different skin tones or body shapes. A shade that looks lovely on one person can wash out another. Second, some dresses are chosen for the photo or the venue, not for comfort. If a dress is itchy, too tight, or hard to move in, the bridesmaid will look uncomfortable, and that shows. Third, trends change. A style that was fashionable a few years ago can look dated quickly. Finally, some couples choose dresses that are very different from what the bridesmaids would normally wear, which can feel like a costume. The good news is that you can avoid all of this. Let each bridesmaid choose a dress in the same colour but in a style that suits her body and personality. That way everyone feels confident. Or choose a colour that works for all skin tones, like a deep green, a dusty blue or a warm terracotta. And always ask for honest feedback before you order.
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